KATE MCKENNA: The Boss isn' t doing as well as we had hoped.
凯特．麦凯纳：“大老板”销售没有我们预计的好。

We didn' t launch at the right time.
我们推出产品的时间不太合适。

I myself don' t think the market was ready for us.
我本人认为市场还不成熟。

Dealer Dan came later and cheaper...Maybe we should move downmarket in a couple of key territories.
“商人丹”推出的时间迟，价格又便宜…… 或许我们该在几个主要地区把市场放在低收入消费者身上。

EDWARD GREEN: Excuse me, can I interrupt?
爱德华．格林：打扰一下，我能插一句吗？

DON BRADLEY: Sure.
堂．布拉德利：当然。

EDWARD GREEN: I' ve just had a call from Danny Mcneil at Eromart.
爱德华．格林：我刚刚接到丹尼．麦克内尔的电话。

KATE MCKENNA: Oh really?
凯特．麦凯纳：哦，真的吗？

EDWARD GREEN: He wants a meeting to discuss discounts.
爱德华．格林：他想开个会讨论一下优惠的问题。

Although he' s talking about a substantial order, he wants better terms than I can authorise.
尽管他说的订货数量很大，但他要的条件已经超出了给我的授权。

Would you prefer to deal with him yourself?
你要不要亲自处理？

DON BRADLEY: How larger a discount does he want?
堂．布拉德利：他要多大的优惠？

EDWARD GREEN: He didn' t say.
爱德华．格林：他不肯说。

But I think it' s higher than anything we' ve ever given before.
但我想比我们之前所有的优惠都高。

He loved the product, though.
不过，他到是喜欢这件产品。

I think he' s ready to negotiate.
我认为他是可以沟通的。

DON BRADLEY: I think it' s time that we worked on this together.
堂．布拉德利：我认为到了我们齐心协力做这件事情的时候了。

Do you agree?
你同意吗？

EDWARD GREEN: Yes!
爱德华．格林：同意!

KATE MCKENNA: Edward, are you coming down to the workshop?
凯特．麦凯纳：爱德华，你要来研发室吗？

Derek wants to show us his latest idea.
德里克想给我们看一下他最新的想法。

EDWARD GREEN: Okay. I' ll join you later.
爱德华．格林：好的。我过会来。

DON BRADLEY: No, I think Derek wants to talk to the whole team.
堂．布拉德利：不，我认为德里克想告诉整个团队。

Come on!
来吧!

KATE MCKENNA: Well, it' s a terrific idea, but how much will it cost to develop?
凯特．麦凯纳：嗯，是个好注意，但生产出来要多少成本？

DEREK JONES: Not as much as you think.
德里克．琼斯：不会比你想的多。

KATE MCKENNA: It will be too expensive.
凯特．麦凯纳：会太贵的。

DEREK JONES: No, not really.
德里克．琼斯：不，不会。

I have prepared a long, detailed, careful analysis of the development costs.
我已经准备了一份详尽严谨的生产成本分析。

See for yourself.
你们自己看吧。

KATE MCKENNA: It will never sell.
凯特．麦凯纳：销路不会好。

Who' s the market for this?
谁是目标市场？

DEREK JONES: It is more upmarket than Big Boss but it will still appeal to kids as well as executives and office workers.
德里克．琼斯：这比“大老板”还要接近高消费市场，但也会吸引儿童以及经理人和办公室工作人员。

KATE MCKENNA: But that' s the problem Derek.
凯特．麦凯纳：不过，德里克，这就是问题所在啊。

There' s no market focus.
没有市场焦点。

Do you remember the Easirite two years ago?
你还记得两年前的Easirite 吗？

We had a beautiful well-designed but expensive product.
我们这款产品外表美观、设计精美但价格太高。

It was great.
产品很不错。

Parents and children could both use it.
家长和孩子们都用。

But could we sell it?
但我们有卖动吗？

No, it failed because we hadn' t defined our market.
没有，我们没有成功就是因为没有划定市场。

DEREK JONES: But this is different.
德里克．琼斯：但这款不同。

This is more fun than Easirite.
这个比Easirite还有趣。

DON BRADLEY: The costings look okay, but it has too many moving parts.
堂．布拉德利：生产费还好，不过活动的部件太多。

DEREK JONES: So does a car, but that seems to sell.
德里克．琼斯：汽车也是这样啊，还不是照卖不误。

KATE MCKENNA: That' s not the point.
凯特．麦凯纳：问题不在这里。

The more moving parts you have the more likely something will go wrong
活动的部件越多，出错的可能性就越大。

DEREK JONES: I don' t agree.
德里克．琼斯：我不同意。

DON BRADLEY: Let抯' s just hold on a second and think about this.
堂．布拉德利：我们先等等，仔细考虑一下。

Derek, you like the concept and think it will sell; Kate, you can' t see a market for it.
德里克，你喜欢这个概念，并且认为会有市场；凯特，你认为不会有市场。

KATE MCKENNA: I can' t see where it fits in our product range.
凯特．麦凯纳：我看不出这件产品该归入那个系列。

DON BRADLEY: I' m inclined to agree with Kate.
堂．布拉德利：我倾向凯特的意见。

This is much more expensive than anything else we market.
这件产品比我们销售的任何产品都贵。

KATE MCKENNA: Although it' s a wonderful idea, we just won' t be able to sell it.
凯特．麦凯纳：虽然想法很棒，我们却卖不动。

You must see that yourself, Derek.
德里克，你本人也一定是这样看的吧。

DEREK JONES: Well not really...
德里克．琼斯：也不是……

DON BRADLEY: Edward, what do you think?
堂．布拉德利：爱德华， 你认为怎么样？

EDWARD GREEN: Can I just check something here Derek?
爱德华．格林：德里克，我能不能先确认一下？

Are you saying that there is a plastic thin enough and flexible enough to make this realistic?
你是不是在说有这样一种够细又够柔韧的塑料来使这一切成为现实？

DEREK JONES: Exactly.
德里克．琼斯：一点不错。

EDWARD GREEN: That' s brilliant.
爱德华．格林：太好了。
On paper, I think it' s the most remarkable thing I' ve seen.
从理论上来说，我认为那是我见过的最非凡的东西。

DON BRADLEY: Well, maybe Edward has something.
堂．布拉德利：或许爱德华有这方面的资料。

Maybe we ought to have a closer look.
或许我们该看的得更细些。